M’sian agent management app raises RM7mil funding to ramp up direct-to-consumer offerings

Malaysian agent management platform Ejen2u International Sdn Bhd (Ejen2u) announced that it has raised RM7 million in its Pre-Series A funding round led by Gobi Partners and Artem Ventures.

Ejen2u is a homegrown cloud-based platform for managing agents. It allows product owners and resellers of Malaysian micro, small, and medium enterprises (MSMEs) to oversee their reseller networks and businesses.

“After three years of growing Ejen2u, working with and assisting brand owners, we’ve gained insights into the challenges within the reseller ecosystem, particularly from the reseller’s perspective,” the team shared with Vulcan Post. “Essentially, we require a larger team to address pressing issues in this industry.”

Co-founded by Sheikh Ezaiddin, Imran Hadi, and Taufiq Zakir, the platform has facilitated over US$115 million in sales since its inception in 2019, the release stated.

“With these investments, we are poised to make substantial strides towards realising our vision of empowering and fortifying our local entrepreneurs,” Sheikh said.

According to the press release, the funds from this investment will help accelerate Ejen2u’s future plans and upgrades.

These plans include diversifying their customer base and a hopeful expansion into Indonesia.

“We intend to assess the Indonesian market because of the thriving ecommerce sector in the country, with resellers accounting for approximately 85% of online merchants in Indonesia,” the team explained. “This presents an ideal opportunity for us to expand into the market.”

Ejen2u also plans to expand its product catalogue to different segments of the direct-to-consumer (D2C) industry. Specifically, the D2C offerings Ejen2u has in the pipeline include:

  • Jooal, a platform for dropshipping clients to sell products without upfront inventory costs
  • EjenStore, a new online storefront and affiliate platform for agents
  • Ejen Fulfilment, Ejen2u’s in-house fulfilment services
  • EjenCare, an income protection plan that’s similar to Malaysia’s Social Security Organisation (SOCSO)
  • EjenCapital, a solution to assist merchants and agents with inventory financing

The team shared with Vulcan Post that they are actively preparing for the launch of EjenCare and EjenCapital.

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